The Shirt
Notably for the first time in club football, adidas TechFit™ features directly in the playing shirt, enhancing muscle performance
"kit"
Inspiration & Design
The brand new home kit takes inspiration from past home jerseys. The addition of a red collar and trim is a tribute to the Chelsea Pensioners who famously and proudly wear red coats (Chelsea were actually nicknamed The Pensioners between 1905 & 1952).This is not the first time red has been included on a Chelsea kit. In 1953, Chelsea re-launched the official club badge featuring red for the first time. By 1959, red was introduced into the kit socks, and the colour continued to feature in numerous home and away kits until the mid 1990’s.
The kit also encompasses a contemporary v-neck design with laser cutting detail inspired by design elements of Stamford Bridge stadium. The main body of the jersey integrates mesh into the fabric creating a striking design with pure performance benefits for wicking sweat away from the body
Made from 100% Chelsea
The inspiration for the new home kit came from classic Chelsea shirts that evoke special memories for Chelsea’s loyal fan base. To celebrate this heritage Chelsea and adidas collaborated with legendary artist Sir Peter Blake to create special edition Chelsea artworks that showcase the new home shirt in all its glory. To create the collages, lifelong Chelsea fan Sir Peter spoke to Chelsea players, staff and fans to understand the very fabric of the club.
The “Made from 100% Chelsea” campaign can be seen at www.adidas.com/madefromchelsea.
Available to buy: 6th May
Worn on pitch for the first time: Chelsea vs Wigan 9th May
RRP- £45 adults / £35 kids
Visit www.chelseafc.com/megastore for all the information on the new kit.
Blue is the colour
